Sunday , September 24 2023


In 2018 survey Ghana was ranked 71 out of 80 countries but on a current survey made in 2019 by joint project by digital news service US News & World Report, marketing company Y&R and the Wharton School, a business school at the University of Pennsylvania. It ranked countries based on perceptions about Adventure, Citizenship, Cultural Influence, Entrepreneurship, Heritage, Movers, Open for Business, Power and Quality of Life. Ghana moved ahead of other African countries including Tunisia (72), Nigeria (74) and Angola (78) but behind Egypt (40) and South Africa (37). Ghana was ranked 69th best country. The country recorded its highest score; 4.2 out of 10 under the metric – ‘Open for Business’ on account of perceived cheap manufacturing costs, a lack of transparency in government practices and a relatively favourable tax environment. It’s lowest score 0.0 was recorded under ‘Entrepreneurship’ as a result of a perceived difficulty in acquiring capital, a poorly educated populace and the lack of a skilled labour force among other factors. The top ten in the 2019 rankings was completed by Switzerland, Japan, Canada, Germany ,United Kingdom, Sweden, Australia,United States, Norway and France. METHODOLOGY ADOPTED FOR THE SURVEY. The study and model used to score and rank countries were developed by BAV Group and The Wharton School of the University of Pennsylvania, specifically professor David J. Reibstein, in consultation with U.S. News & World Report. A set of 65 country attributes – terms that can be used to describe a country and that are also relevant to the success of a modern nation – were identified. Attributes by nation were presented in a survey of more than 20,000 people from across the globe. Participants assessed how closely they associated an attribute with a nation. Each country was scored on each of the 65 country attributes based on a collection of individual survey responses. The more a country was perceived to exemplify a certain characteristic in relation to the average, the higher that country’s attribute score and vice versa. These scores were normalized to account for outliers and transformed into a scale that could be compared across the board.

Researched By Mensah Kingsley, Iconzplay Reporter.

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